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By: Manthony Pax

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Tuesday, 21-Jan-2014 22:09 Email | Share | Bookmark
Google Launches Adsense Direct, A New Tool For Direct Ad Sales

This puts it into direct competition with iSocket , BuySellAds and other services that make it easier for smaller publishers to sell ads directly. This also marks Googles first foray into this area of the advertising business for small publishers. AdSense, after all, has always been about programmatically choosing ads to display on a given site, based on the content on the site and Googles knowledge of what a specific reader is likely interested in. With AdSense Direct, which is currently only available in the U.S., publishers can make deals with individual advertisers no matter whether the publisher is on AdWords or not. Publishers can simply give potential advertisers a link to their AdSense Direct page and all the publishers have to do is upload their creative and pay for the ad. Google takes a 15% cut from all AdSense Direct transactions. All invoicing and billing is handled through Google Wallet. There are no upper or lower limits for the number of impressions served through one of these campaigns, by the way. Advertisers simply buy the space for a given day or longer time period, though campaigns cant last longer than 90 days . <br>More

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